The iAnalytixs idea

To elevate the customer purchasing experience to the next level, while retaining the existing customer base and also improve the conversion rates, achieved through effective customer segmentation and near-close recommendations.

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PREDICTIVE SOLUTIONS

Lead Propensity

LEAD PROPENSITY

Sales teams often complain of having to chase too many leads to identify the most serious ones. It is not surprising that many organizations…

Lead Propensity

CUSTOMER SEGMENTATION

Imagine being able to target the right set of customers with similar needs or profiles to maximize the return of your marketing spend…

Churn analysis

CHURN ANALYSIS

Customer retention is the holy grail for all leading organizations the world over. Churn analysis helps to calculate the customer attrition rates …

Customer Lifetime

CUSTOMER LIFETIME VALUE

How much should you spend to gain a new customer? How much business is a customer going to give you over his/her lifetime? When will…

LEAD PROPENSITY

Sales teams often complain of having to chase too many leads to identify the most serious ones. It is not surprising that many organizations experience lead-to-customer conversion ratios that are as low as 5-10%. As the sales process becomes digitally observable, smart sales and marketing organizations can derive tremendous benefit by developing mechanisms to electronically score leads and prospects.

A lead can be scored by analyzing things such as demographic facts, past transaction data, business patterns and personal preferences. Once ranking or scoring is done, the sales and marketing teams can focus their energies on customers who are most likely to purchase your product or service. Similarly, in a B2B environment, an organization’s propensity to buy can be statistically analyzed by considering attributes such as profitability, budget, revenue, industry, growth rate etc.

Our predictive models can help you fine tune your business strategies to maximize the return of your sales & marketing efforts and profoundly impact not only your marketing returns but also the morale of your sales force.

CUSTOMER SEGMENTATION

Imagine being able to target the right set of customers with similar needs or profiles to maximize the return of your marketing spend. Customer segmentation lets you group your potential customers based on certain common aspects such as demographics, age, needs, interests, spending behavior, socio-economic status etc.

A well executed segmentation exercise enables companies strategize and implement precisely targeted marketing campaigns and sales pitch. Segmentation is both art and science. An improperly conducted segmentation exercise can lead to disastrous results and loss of precious marketing budget. With our expertise and know-how you can rest assured that the target markets identified by our tools will withstand the test of time and let you effectively reach out to the right set of customers.

CHURN ANALYSIS

Imagine being able to target the right set of customers with similar needs or profiles to maximize the return of your marketing spend. Customer segmentation lets you group your potential customers based on certain common aspects such as demographics, age, needs, interests, spending behavior, socio-economic status etc.

A well executed segmentation exercise enables companies strategize and implement precisely targeted marketing campaigns and sales pitch. Segmentation is both art and science. An improperly conducted segmentation exercise can lead to disastrous results and loss of precious marketing budget. With our expertise and know-how you can rest assured that the target markets identified by our tools will withstand the test of time and let you effectively reach out to the right set of customers.

CUSTOMER LIFETIME VALUE

How much should you spend to gain a new customer? How much business is a customer going to give you over his/her lifetime? When will your investment in acquiring a customer break even? Should you spend equally on all the customers you wish to bring on board?

These questions always haunt an organization while deciding the marketing spends. We have tools that can help you quantitatively answer such tough queries through ‘Customer life time value’ (CLTV) calculations that let organizations predict the present value of the net profit that can be derived from individual customers. As some customers are more valuable than the others, organizations can effectively plan to target the right set of customers with focused efforts.

CLTV analysis also sheds light on analyzing the share of the customer’s wallet you are garnering compared to your competitors. Knowing this, organizations can drive focused campaigns to increase the spend on its products or services.

iAnalytixs

158, Velachery Main Road, Velachery,

Chennai-600042,

Tel : +91 9500053268

e-mail : info@ianalytixs.com


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